Factors to Consider When Designing New Product Labels
Every product can be designed any label. The size and shape of label varies from one product to another. One of the key things to consider when launching a new product is by designing one that will catch the attention of many customers and buyers. A new product in the market is represented by its label in the market out there. Creativity in designing the product label may affect the sales positively. Discussed below in this article are the imperative factors to consider when planning new products label design.
The label should contain the name of the company. Some people buy certain products due to the brand and the name of the company. Also there should be consistency in the brand look. In case a consumer does not remember the product itself he or she might know the company and know it immediately. Most customers also feel confident when they see a famous company name on a product label.
The color of a product on its label can easily influence the decision of that customer to buy that particular product. Bright colors can increase the sale of new products. When in a store or supermarket your product should always be unique from the others to help increase sales of that same product. A customer should find it easy to read the products name. Go for a font type that makes your product stand out from the crowd, or captures the product’s personality. A brightly colored product can receive praise and good sales due to the attractive nature it possesses.
The label size depends on the size of the product. You can also decide to design on the big label of the whole product to cover both sides of the product. Besides designing an attention-grabbing label, it’s also essential that you provide the company contact information on your product label. Providing useful contact information gives the consumer an easy task of knowing who to call in case there is a problem with the product.
Almost all products have barcodes that are mainly used to identify the products. These barcodes are very important for the mother industries to track their inventory. The barcodes represent the names of the respective products while in the system. Before embarking on great product labels design consider the factors highlighted above.